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AGENCY SPECIALIZED IN DRINKING CULTURE

BeberÚ – Brazilian Drinking Culture Agency

is a research, curation, and creative studio dedicated to promoting the gastronomy of Brazilian beverages. Drawing on sommelier expertise, anthropology, and hospitality, it develops projects, content, and experiences that explore contemporary drinking culture, investigating how the Brazilian liquid palate is formed and expressed.

Get to Know

NOW AVAILABLE

Download Our Digital Zine for Free

Na língua

the zine for drinking Brazil

Digital Magazine • Free Download • Brazilian Culture

Na Língua – the zine for drinking Brazil is a publication created by BeberÚ that explores Brazil through its beverages. The project was made possible through the Fermenta 2025 grant program, sponsored by Ambev. It proposes a broader perspective on Brazilian drinking culture as a cultural, historical, and sensory expression.

The zine brings together original texts, essays, chronicles, illustrations, and photographs that engage with themes such as memory, territory, identity, hospitality, and the decolonization of taste. Its content weaves together diverse voices — journalists, researchers, artists, and beverage professionals — to reflect on what it means to “drink Brazil” today.

This first edition, features original contributions ranging from ancestral Indigenous beverages to contemporary drinking practices. It also explores subjects such as bar culture, taste formation, bureaucracy and legislation, alongside sensitive reflections on service, memory, and everyday life.

Disponível 08/06

BeberÚ is a cultural and creative agency dedicated to promoting the gastronomy of Brazilian beverages. Through the perspectives of sommelier expertise, anthropology, and hospitality, the agency develops projects that explore contemporary drinking culture in depth, positioning flavor and aroma as essential elements of Brazilian identity, memory, and cultural expression.

About the name

The name BeberÚ reflects our understanding of sommelieria and hospitality as practices that create meaning around beverages as part of food culture and everyday life.

It combines the Portuguese verb beber (“to drink”) with ú, a term recorded by folklorist and anthropologist Luís da Câmara Cascudo. In his studies of Tupi languages, Cascudo notes that there was no distinction between eating and drinking, as both actions were expressed by the same verb, ú.

By bringing these two elements together, BeberÚ evokes a broader understanding of nourishment, taste, and conviviality, recognizing beverages not simply as products, but as cultural expressions that connect people, territories, memories, and ways of life.

Two women enjoying craft beer and wine in a rustic outdoor patio with exposed brick.
Two women enjoying craft beer and wine in a rustic outdoor patio with exposed brick.

Who We Are

Smiling woman with tattoos sitting at a cafe table, wearing a black shirt and white trousers.
Smiling woman with tattoos sitting at a cafe table, wearing a black shirt and white trousers.
A woman in a black t-shirt sitting at a wooden patio table with a glass of dark beer.
A woman in a black t-shirt sitting at a wooden patio table with a glass of dark beer.
Aline Smaniotto

Anthropologist • Liquidier • Producer

She holds a degree in Anthropology from UNICAMP and is a Beer Sommelier certified by the Instituto da Cerveja Brasil (ICB). For the past 10 years, she has worked in the beer industry with a focus on behavior, consumption, and drinking and gastronomic culture, developing projects that connect market analysis with audience experience. She holds specializations in Consumer Anthropology (ESPM) and Market Intelligence and Research (FGV). She is a co-founder of the Cerveja E.L.A. movement and co-author of the book Guia da Sommelieria de Cervejas (Krater Publishing). Currently, she develops research, projects, and events with different brands and, together with BeberÚ, investigates Brazilian drinking culture and its cultural expressions, including the creation of a new zine dedicated to beverages.

Bia Amorim

Hospitality Professional • Liquidier • Producer

She holds a degree in Hospitality from SENAC Águas de São Pedro and is a Beer Sommelier certified by Doemens. She has worked in gastronomy for 25 years and in the beer industry for 15, connecting sommelieria, culture, and the market through projects, events, and content. She is the editor of Guia da Sommelieria de Cervejas (Krater Publishing). She has training in other beverages and is a taster for Mapa da Cachaça, while also developing research and initiatives on contemporary Brazilian drinking culture. Through Por Obséquio Consultoria and BeberÚ, she creates, leads, and investigates projects that explore Brazilian drinking culture and its cultural expressions, including the creation of a new beverage zine.

SERVICES

What We Do

Special Projects for Brands

We provide specialized consulting in content creation and social media management for beverage brands. Our goal is to help build authentic narratives that engage audiences and strengthen digital presence, always aligned with each brand’s values and cultural identity.

Tasting & Evaluation

We offer a specialized tasting and sensory analysis service for producers and beverage brands seeking a professional assessment from a sommelier perspective. Our technical approach covers coffee, beer, cachaça, tea, wine, and spirits, helping enhance products and develop experiences that strengthen brand identity.

Cultural Events

We organize and promote cultural events for the beverage industry, creating unique experiences that celebrate the diversity and richness of Brazilian flavors and traditions. Our events are designed to connect brands, professionals, and consumers, always with a focus on cultural appreciation and innovation. We manage every stage of production, from concept to execution, with a specialized team and trusted suppliers.

Special Projects for Brands

Desenvolvemos projetos sob medida, onde as empresas trazem demandas específicas e trabalhamos juntos, com critério e foco, para encontrar a melhor solução. Nosso processo colaborativo é para ajudar que os resultados atendem às necessidades e expectativas, sempre respeitando a identidade e os valores da marca.

projeCTS

Sommelieria Pindorama logo featuring a capybara and honey for an online course.
Sommelieria Pindorama logo featuring a capybara and honey for an online course.
Sommelieria Pindorama

Course • Research • Culture

Sommelieria Pindorama is a course that proposes looking at beverages through a Brazilian lens. Beyond tasting techniques, we explore ingredients, territories, culture, and service, expanding perspectives for a sommelieria more connected to our own reality.

FAIRE Caminho do Queijo

Event • Production • Gastronomy

17 artisan cheesemakers from the CQAP Association joined nearly 60 exhibitors from across the gastronomy sector, including small beverage producers, bakers, confectioners, and independent restaurants. The event welcomed more than 7,000 visitors in 2025.

Classes & Lectures

Discussion • Research • Networking

We develop lectures and educational programs that connect the beverage market, culture, and consumption in Brazil. Our sessions combine data, sensory knowledge, and critical reflection, always tailored to the audience and the context of each project.

Group of artisanal cheese producers at the Feira do Caminho do Queijo Paulista at Cinemateca Brasileira.
Group of artisanal cheese producers at the Feira do Caminho do Queijo Paulista at Cinemateca Brasileira.

LET'S WORK TOGETHER

Get in Touch

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